Pre-Quiz: Week 11 (Climate Communications)

Week 11 Pre-Quiz (CLIMATE COMMUNICATION)

This pre-quiz helps us check your understanding of this week’s core concepts. We anticipate that this quiz will take approximately 20-30 minutes, after you’ve completed the required readings for the week.

Please complete in full 12 hours before our discussion time (11:30 PM Monday UTC / 6:30 PM Monday EST). Questions? Email karen@climatepedia.org.

Name *

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(1) In your own words, what are some of the difficulties we face when trying to communicate why climate change is urgent, and why climate action is important? *

(2) What stood out to you from this week's readings? This could be something unexpected/surprising, or something memorable/actionable. *

Deep dive: Framing a message

First, please read this "What's in a frame?" article.

(3) Now, think back through the videos we've watched during this course. Choose one that you thought was a particularly strong example of climate communication. Write the name of the video below. *

Hint: Go back through the Learner's Guide! The Story of Stuff was a strong example of framing, for instance. You may also choose to use one of the adaptation case study videos from last week's quiz.

(4) Referring back to the "What's in a Frame?" article linked above, what framework elements were present in the video you chose? Briefly give examples of a couple of these elements. Bonus: Why did you find this video effective? *

Note: The framework elements are in ALL CAPS in the article: e.g. CONTEXT, EXPLANATORY CHAINS.

(5) Now, let's turn the lens inwards, onto our P2A project. Please write a brief summary / elevator pitch of your project. (If you read this out loud, it should run under 30 seconds.) Bonus: Refer back to the "What's in a Frame?" article linked above. What elements can you incorporate into this summary? *

This will be your FIRST DRAFT -- I'll email this text back to you. During our communications deep dive this week, we'll be applying the framework elements & other communications strategies to our P2A message and project.

(Optional) Any other feedback from this week's materials? Any lingering questions you'd like addressed before or during discussion?